Your brain flinches.
Nudge notices.
Stay aware. Adjust early.
Nudge says
You don't have a spending problem. You have a pattern.
30 seconds a day. Behavioural finance, not more spreadsheets.
Key stats
The method failed you,
not the other way round.
What got in the way last time?
of people have made a budget at some point — but more than half check it once a month at most.
CPA Australia · CFPB
GoldMind works differently. Just observations grounded in your data.
Your brain is built to avoid
financial discomfort.
Most budgeting apps end at the receipt. GoldMind starts there, tagging the bias behind every tap, so the pattern is visible before the next one.
The receipt is the start, not the end.
Other apps stop at the number.
No bank sync. Ever.
You type your own numbers.
No judgment, no red banners.
Miss a day? Streak resets clean.
Awareness is the intervention.
Noticing the pattern is the first step to changing it.
Log. Tag. Learn. Repeat.
Three steps. Under 30 seconds. Every day builds the picture of your financial behaviour.
Log a spend
Tap a category, pick a range, mark planned or impulse. 10 seconds.
Get a bias tag
The algorithm names the most likely behavioural bias behind it.
Confirm or deny
Your answer trains the model at 5× the weight. Your fingerprint builds.
Five screens. The whole product.
No hidden tabs. No premium drawer. What you see is what ships.
Stay aware.
Your streak, your patterns, your day. Everything you need in one glance.
Tap what you spent.
Category grid, AUD range, planned or impulse. 10 seconds. No typing, no receipts.
“Your wallet doesn't lie. Your brain sometimes does.”
See the patterns.
Spending by bias. Financial overview. The data tells a story your bank app can't.
Your GoldMind mapped.
16 biases. Your patterns. Built on the BFAS framework financial planners use.
“You can't change a pattern you haven't seen.”
The science behind it.
Backed by 50+ years of behavioural finance research. Kahneman. Thaler. Every claim cited.
Full access from day one.
No in-app purchases for features. No premium tiers. No add-ons. Every plan includes the full app, every feature listed, in v1.
Daily check-in
5 swipe questions. 30 seconds. Builds your awareness streak.
Bias mapping
16 biases from the BFAS framework. Nothing gets missed.
Pattern insights
See which biases drive your spending and how awareness grows.
Pre-spend hints
Spotted a pattern in your last few logs? A short hint surfaces before you tap — e.g. "Last time: Ego Depletion. Notice if you're tired."
Research library
Every bias in plain language. Every claim cited.
Weekly review
Sunday recap: top patterns, week spend, streak. One Nudge observation before next week begins.
Meet Nudge
Your behavioural finance companion
Dry wit, no cheerleading. Nudge reads the patterns in your actual data, grounded in 40+ citation-grounded bias mappings from the BFAS framework.
“You're tired. That last spend wasn't really about the coffee.”
Meet the founder
“I quit budgeting apps three times before I built this. Every one of them tracked the spend and missed the reason. GoldMind is the app I wished existed in 2022. A quiet daily check-in that names the bias, not the dollar.”
- Bachelor of Economics & Finance
- Graduate Diploma in Financial Planning (in progress)
- Financial adviser in training, focused on how technology improves client outcomes
- Co-founder of ScrollPaper, built with a Monash data scientist
- Built on the BFAS behavioural-finance framework
- Built for the people who quit the last app and felt worse for it
Currently unlicensed. GoldMind is a behavioural-awareness journal, not personal financial product advice.
Reach outBe here from the start.
Beta founders get permanent benefits, not just early access. These don't come back after launch.
Lock in entry pricing forever
Entry rates are yours permanently. When public pricing rises ($14.99/mo, $149/yr, or $299 lifetime), your plan never moves.
Shape what gets built
You're not just a user. You're building the roadmap.
Refer a friend, both win
Share your code. Friends save on signup, you earn rewards.
- Friends signing up to Monthly or Annual: 30% off (lifetime excluded — already discounted)
- Lifetime referrers: 1 free-month code per signup, give to a friend
Early access, always
Every new feature (adviser tools, couples mode, weekly trends) hits your device before public release. No waiting.
Before you sign up.
The honest answers to the things people ask before joining.
Start your 7-day free trial.
Entry pricing: $9.99/mo, $99/yr, or $149 lifetime (20 spots only), locked forever. Claim your Founder's badge. Shape GoldMind from day one.
- 7-day free trial
- No credit card
- Entry pricing locked
- Coming to App Store